Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication
نویسندگان
چکیده
منابع مشابه
Logo Effects on Brand Extension Evaluations from the Electrophysiological Perspective
Brand extension typically has two strategies: brand name extension (BN) and brand logo extension (BL). The current study explored which strategy (BN or BL) better enhanced the success of dissimilar brand extension and product promotion in enterprises. Event-related potentials (ERPs) were used to investigate electrophysiological processes when subjects evaluated their acceptance of the brand ext...
متن کاملColor preference and familiarity in performance on brand logo recall.
Two experiments assessed effects of color preference and brand-logo familiarity on recall performance. Exp. 1 explored the color preferences, using a forced-choice technique, of 189 women and 63 men, Taiwanese college students ages 18 to 20 years (M = 19.4, SD = 1.5). The sequence of the three most preferred colors was white, light blue, and black and of the three least preferred colors was lig...
متن کاملLOGO-Net: Large-scale Deep Logo Detection and Brand Recognition with Deep Region-based Convolutional Networks
Logo detection from images has many applications, particularly for brand recognition and intellectual property protection. Most existing studies for logo recognition and detection are based on small-scale datasets which are not comprehensive enough when exploring emerging deep learning techniques. In this paper, we introduce “LOGONet”1, a large-scale logo image database for logo detection and b...
متن کاملDrawing Space-filling Curves in Logo
Several space-filling and related curves are described by means of ”simultaneous grammars”. From these descriptions it is very easy to obtain short procedures in logo for drawing the curves.
متن کاملEffects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment
It is generally accepted that repeated exposure to an advertisement can influence liking for an advertisement and for the brand names and product packages included in the advertisement. Although it has often been assumed that repeated exposure leads to a direct affective response, more recent evidence suggests that prior exposure leads to processing fluency at the time of judgment. It is a misa...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Advertising
سال: 2018
ISSN: 0091-3367,1557-7805
DOI: 10.1080/00913367.2018.1463880